About the company
Memfis is a long-established seller and importer of goods from China and Europe. The company started out selling on Allegro, offering mainly products from the category home and garden.
Over the years, the company expanded its sales abroad and onto further platforms: Empik, Erli, eBay and Kaufland. The product range grew to include other categories: electronics, toys, pet supplies and outdoor and leisure equipment.
The company also runs the B2B wholesaler Memhurt, which handles imports – including on commission – distribution and wholesale for businesses.
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Allegro
- Empik
- Erli
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eBay
- Kaufland
- Selling abroad
- Imports from China and Europe
The plan is to keep growing the in-house brand and focus on building its reputation – both of the brand and of the products it offers.
The challenge: controlling costs across a wide product range
For a long time, Memfis ran advertising campaigns in-house for a large number of products across many categories. At that scale, the biggest challenge was managing and monitoring costs effectively.
- a large, diverse product range across many categories,
- ads run in-house by the team,
- costs that are hard to monitor at offer level,
- categories with different seasonality, sensitive even to changes in the weather.
They needed a tool to monitor offers and their costs at scale, while managing ad campaigns in one place.
Why Memfis chose Senvio
For us, Senvio is the most reliable and comprehensive system tailored to our company when it comes to managing Ads schedules.
The company was looking for a solution tailored to its scale and way of working, not a one-size-fits-all tool it would have to adapt to.
Key selection criteria
In the end, four things sealed the choice:
Ads schedules connected to campaigns
Linking schedules directly to campaigns lets you adjust ads seamlessly – even when the team isn’t “at the keyboard”.
Advanced catalog analytics
Broad insight into offer and category performance – key for a large, diverse catalog.
Use of AI
AI Campaigns as a new way to test other approaches to managing sales.
Modern interface
Easy on the eye, modern and intuitive – working in the system doesn't require a long learning curve.
How did onboarding go?
The onboarding process was smooth and fast. We get answers to all our questions quickly, and they meet our expectations.
The company also highlights an individual approach to each client: the collaboration is tailored to its needs rather than run according to a single template.
Schedules that guard your budget
The most useful feature turned out to be ad schedules. Thanks to them, the company:
- reduced unnecessary spending on promoting listings,
- increased ROI when campaigns needed extra visibility,
- manages costs better day to day.
Day to day, the team also uses offer analytics, which helps keep costs under control, and is keen to test new features in the system – such as AI campaigns.
“AI Campaigns are an interesting way to test other methods of managing your sales.”
Seasonality and changing conditions
Memfis's range is highly seasonal. Small changes – in the weather, for example – can cause the ad budget to be underspent or overspent.
With Senvio it’s easier to adapt advertising to trends, peak sales periods and product seasonality.
Senvio makes it much easier for us to analyze and adjust our sales strategy to specific conditions.
Before Senvio
- Ad costs Hard to monitor
- Schedules for Separately from campaigns
- Seasonality Manual adjustments
- While you're away Unsupervised campaigns
- New methods No time for testing
With Senvio
- Ad costs Visible at offer level
- Schedules for Linked to campaigns
- Seasonality Fast strategy adjustment
- While you're away Schedules run on their own
- New methods AI Campaigns for testing
Results
The most visible change was in advertising. Proper campaign management and cutting unnecessary costs made it possible to:
- cut unnecessary ad spend by more than ten percent compared with the period before Senvio,
- increase campaign visibility when it’s needed most,
- respond faster to trends and seasonality,
- easier to analyze and change your sales strategy.
A partnership approach
Beyond the system's features, the company values most a partnership-based, individual approach.
In systems like this, we value being able to bring in our own ideas and needs tailored to us – which is exactly what Senvio gives us.
Memfis's recommendations
To companies with large catalogs and seasonal sales: connect ad schedules with your campaigns. Even small changes, e.g. in the weather, can cause the budget to be underused or overused.
To other e-commerce businesses: monitor costs at offer level regularly – that’s the fastest way to find “leaks” in your ad budget.
Who Memfis recommends Senvio to
“I’d recommend the system to anyone who needs in-depth sales analytics, and to companies that want to minimize unnecessary costs and “leaks” in their spend.”
Companies with a large catalog, a wide range of products and a focus on seasonal sales will especially appreciate it – with Senvio you can track sales trends, costs and other metrics that matter so much during sales peaks in great detail.
The creators' customer-first approach is an extra advantage – it means everyone can find something in the system tailored to improving their own sales.
