Server-side tracking

Get a complete view of your conversion data

Capture conversion data server-side and recover events that browser restrictions and ad blockers can cause you to miss. Get a more complete view of how your ads perform.

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Product-level data Server-side measurement
Product Impr. Basket Conv.
  • Nano corner aquarium 60L LEDGoogle Ads · PMax 4,812 318 41
  • Hang-on filter 400 l/hGoogle Ads · Shopping 3,106 204 27
  • Aquarium heater 100 WGoogle Ads · Search 1,947 96 8
  • Aquarium plant setGoogle Ads · PMax 1,205 142 19
Session metricsOnly available with server-side measurement
Sessions Session conversion ATC → Drop Exit rate Cannibalisation

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